The words above were spoken by Sambit Bal, editor at Cricinfo and guest on Harsha Bhogle's latest "Time Out" show. The show discusses the ad-cluttered free cricket telecasts in India, illuminates the reasons, necessity and implications of the ad-spam from all angles, hears representatives from the government and the BCCI, and tries to find ways out of the dilemma. Very interesting, particularly in comparison to other markets like England and South Africa.
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